How to Create a Digital Marketing Strategy from Scratch

The days where TV ads and billboards were the best ways to promote a brand or its offerings are long gone. Instead, in today’s technology-driven world, digital marketing is essential to the success of any entrepreneurial venture, regardless of the trade or industry. For this reason, it’s always recommended to invest in professional services located close by, like a digital marketing agency Denver for those in the vicinity

There are many different options when marketing digitally. However, if you don’t have any experience with it, you may find yourself stressed out and overwhelmed just trying to get started. This is why many in the Colorado area rely on the expertise of digital marketing Denver agencies. But it also pays to know how to go about it too, and in this article, we’ll talk about how you can create a comprehensive strategy that will enable you to achieve your objectives from scratch.

  1. Establish what you hope to achieve 

Whether you’re looking to build brand awareness and recognition, generate leads, or increase your sales, you must establish your objectives to form a successful strategy. After all, your efforts won’t yield the desired returns if you lack a goal. Also, similar to online dating, you’ll never find someone to settle down with if you don’t have a list of qualities or traits you’re looking for in a partner. So make sure that you begin the purpose of the strategy. Doing so will give you a clear direction on the steps you need to take.

  1. Familiarize yourself with the sales funnel

There aren’t many things as essential to the development of a digital marketing strategy as the sales funnel. It usually consists of various steps that consumers go through when performing certain actions, such as making a financial commitment to goods or services. While the stages can vary in both name and number depending on the person you ask, they typically include the following:

    • Discovery stage. As the name implies, this part of the sales funnel is when consumers first become aware of your brand or its offerings.
  • Research stage. This is the stage when consumers are aware of the brand and are willing to learn more about the business and its products or services.
  • Purchasing stage. Consumers turn into paying customers and make purchases from the company.
  • Loyalty stage. People become repeat customers and transform into brand advocates.  
  1. Create a buyer persona 

Once you understand the sales funnel, the next step is to learn more about your target audience. This is a critical point in the creation of a digital marketing strategy because it will help you assess which digital channels they’re in, how to interact with them, and what their expectations are from a company. In other words, the buyer persona needs to be specific. The more detailed it is, the greater your chances of reaching out and connecting with your ideal customers.

  1. Incorporate personalization and automation 

As your business’ campaigns are executed, you’ll need to ensure that they’re as effective and impactful as possible. And the best way to do this is through personalization and automation. With this approach, not only will you make your digital marketing strategies more appealing to the target customers. But you’ll also streamline the process and make it more efficient.


The ease and accessibility of digital marketing might make it more tempting to begin advertising immediately, but it’s a mistake to do so because you’ll only open yourself up to costly mistakes. Instead, by following the steps listed above, you’ll be able to create a solid strategy that will enable your brand to connect with customers more effectively than it otherwise would have.


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